Mom, Daughter, Sister, Wife, Grandma
The USA Today recently had this headline “Mom sentenced to nearly 7 years” http://usat.ly/2eFKwAL
Why did they lead with this headline? Because it sells. No one wants to admit it but there is curiosity about a Mom who steals. My headline most likely will be clicked through many times this week due to that. But that is why I call Pink Collar Crime the relatable crime. Most everyone knows someone who either has been victimized by a pink collar criminal or they are aware of a pink collar criminal story in their community-think little league embezzlement or town clerk embezzlement . Most people don’t relate to a violent offender because hopefully you have not been a victim or know someone who has been a victim.
These women aren’t scary. They look like regular moms, sisters, wives or daughters. They are the ones who are working a job in a medical office, small business, municipal government or possibly volunteering at a nonprofit such as a sports club or school club.
As I have been tweeting and posting, this is a growing demographic. Women are in the workplace in record numbers and it looks to stay that way. The world has changed. These women are all in some form or another a mom, daughter, sister, wife or grandma. When you see a story like that what are your initial thoughts?
Just look at women incarceration rates provided by the Prison Policy Initiative from 1910-2014 https://www.prisonpolicy.org/global/women/ Dr. Freda Adler was spot on.